Why Use Promotional Products?

Below are independant research studies that provide valuable insight into answering the question, "How cost-effective are promotional products when used as a major form of advertising?"  The results of these studies reflect the strength, effectiveness, and extremely low cost of promotional products compared to other major forms of advertising media. 

If the results surprise you, it's time to pickup the phone at contact us today at (888) 99-SPROUT!

Promotional Products Association International (PPAI) Research Highlights:

• 71% of participants in the survey, mostly business people, reported having received a promotional product in the last 12 months; 33.7% had the item on their person
• 76.1% of respondents could recall the advertiser's name on the product they had received in the past 12 months, but only 53.5% of them could recall the name of a single advertiser in any newspaper they had read in the last week
• 52% of respondents did business with the advertiser after receiving the promotional product
• 50% of the respondents who had not done business with the advertiser stated they were more likely to do business with the organization that gave the item to them
• 52.1% of the particpants reported their impression of the advertiser was more favorable since receiving the item

Click here to download the pdf version of the PPAI case study.

 

Advertising Specialty Institute (ASI) Impressions Study Highlights:

• 84% of the respondents remembered the advertisers of the promotional products they've received
• 42% had a more favorable impression of the advertiser after receiving the item and 24% said they were MORE likely to do business with the advertiser of the item they received
• 62% of respondents have done business with the advertiser after receiving a promotional product from them
• 81% of promotional products are kept because they are considered useful
• Over 75% of respondents kept the promotional item for more than 6 months
• The average cost per impression (CPI) of a promotional product (ad specialty) is $0.004; cheaper and just as effective as nearly all other forms of popular advertising media
• Prime Time TV is nearly 5 times as expensive as ad specialty items per CPI and with no additional benefit
• Overall, promotional products are almost always the cheapest and most effective form of advertising media

Click here to download the pdf version of the ASI case study.

Click here to download the pdf version of the featured Counselor Magazine article.